Alchemer News and Press

Alchemer Raises Commitment to Security and Privacy, Completes SOC 2® Type 2 Examination

Global leader in survey, customer experience, and VoC technology completes rigorous audit demonstrating commitment to security, privacy, and regulatory compliance
Alchemer (formerly SurveyGizmo) announced today the successful completion of its Service Organization Control (SOC) 2 Type 2 examination, which demonstrates compliance with the leading industry standards for managing enterprise data. Alchemer requested this voluntary audit to further affirm its long-standing commitment to information and data security and privacy practices, ensuring policies, procedures and operations not only meet, but exceed the industry standards for security, availability, and confidentiality.

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01/12/2022

Alchemer Named the Fastest, Easiest, and Best Feedback Platform According to G2 Winter 2022 Reports

Awards based on ratings and reviews from CX, EX, and Market Research Professionals “Earning these awards demonstrates that we’ve successfully made business-critical technology very accessible by making it easy to set up, administer, and use,” said Chris Benham, Chief Marketing Officer at Alchemer. G2 users also ranked Alchemer #1 in six feature categories – Question Types, Reporting and Analytics, BI Tools Integrations, Branching and Skip Logic, Templates, and Permissions.

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12/07/2021

Alchemer Named to the 2021 Gartner® Magic Quadrant™ for Voice of the Customer for Second Consecutive Year

“Customers rely on Alchemer to deliver a wide range of data collection channels, strong dashboard analytics, and streamlined integration with multiple third-party applications,” said David Roberts, CEO of Alchemer. “Our solution provides rapid speed to value. Customers are able to easily configure the platform to their specific use case with little to no IT involvement, meaning organizations can collect and act on feedback from customers and employees almost immediately.

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12/07/2021

Return to the Workplace During COVID-19: 3 Lessons for Reopening Success

By Heather Rollins
A successful return to the office includes flexibility, gathering feedback and listening, and planning for change management. The following tips help an organization gain trust and build rapport during their return-to-the-workplace transition, explains Heather Rollins, vice president of human resources, Alchemer.
Vaccines haven’t ended the pandemic quite yet. Our summer of freedom turned into a summer of false hopes. Now, with the Delta variant raging, businesses are examining their return-to-the-workplace plans.

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11/11/2021

Many Customer Experience Programs Are ‘Big Hat And No Cattle’

By David Roberts
Many businesses collect customer feedback data, but surprisingly few act on that data.
Alchemer CEO David Roberts addresses a critical challenge for customer experience (CX) leaders: How to align CX and customer facing (CF) teams to understand issues and then take action quickly? His solution is easy to understand, but has proven difficult for practitioners to put into place.

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10/15/2021

Virtual Hiring: 3 Strategies To Make It More Effective

By Heather Rollins
Heather Rollins talks about how HR can simplify the process of virtual onboarding and shares tips to overcome the challenges.
Virtual hiring has limitations. It’s harder to read expressions and body language. Tailoring online applications to specific roles will make conversations more about establishing a personal connection rather than just assessing experience and expertise. You’ll hire qualified candidates faster and onboard them sooner says, Heather Rollins, VP of human resources, Alchemer.

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08/23/2021

Get to Know: Brandi Vandegriff, CTO at Alchemer

By Mark Bowen
On the lighter side of things, we ask Brandi Vandegriff, CTO at Alchemer, what makes her tick.
If you could go back and change one career decision, what would it be?
I can’t go back and think about that. I’ve left positions where if I’d stayed a little longer, I would have made more money. Or if I’d left sooner, I would have taken a different job. Every one of those decisions along the way got me to where I am today, and I’m very proud of it. So, I wouldn’t choose anything to change.

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08/24/2021

Why These Two Colorado Companies Are Making the Shift to Site Reliability Engineering

By Colin Hanner
Both leaders agree that SRE could be the key to unlocking the full potential of DevOps.
The culture of DevOps has created success stories for engineering teams all over, yet the methods for implementing its principles have varied. In some cases, that’s created a messy division of labor and responsibilities, leaving some of the full potential of this system untapped. 
It’s the SREs who have become the facilitators for successful DevOps implementation, which is just how the situation turned out for two Colorado-based companies, Vendavo and Alchemer. 

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06/30/2021

Feedback Loop: How the Hospitality Industry Can Improve Customer Experience Post COVID-19

By David Roberts
The hospitality industry may be the industry most heavily affected by COVID-19. People have not traveled; they have hunkered down at home while holiday destinations and business travel hubs have remained empty. Things are changing fast. People are ready to spend the money they’ve saved and are eager for a change of scenery. Try booking lodging in a desirable location this summer—it’s near impossible. 

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06/28/2021

Alchemer (formerly SurveyGizmo) Adds Former KPA CTO to Leadership Team

Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today the hiring of Brandi Vandegriff as CTO. Brandi was previously CTO at KPA where she led their digital transformation and created a fully integrated journey for their more than 10,000 enterprise customers. Prior to KPA, Brandi had senior technology roles at Level 3 Communications and Location3 Media. Brandi is an annual speaker at Women in Technology (WIT) and is a twice-nominated CIO of the year.

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06/10/2021

We Need To Put the ‘Customer’ Back in CRM

By David Roberts
Customer relationship management (CRM) software is critical to how companies market to, sell to and service their customers, but it’s inherently an internal tool focused primarily on process adherence and control. Although “customer” is in the name, it’s often not in CRM software’s DNA.
The challenge for the next evolution of CRM is to put customers at the center of the application by extending it and engaging customers or prospects in the core business processes that fuel the business.

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06/04/2021

Operational Transitions That Build Customer-Centric Organizations

By Ryan Tamminga
Shifting culture so that all employees believe in customer centricity and feel empowered to impact customer experience is one of the transitions required to become a Customer-Centric Organization. But what comes next? It’s the tools and processes required to operationally support employees so that the customer is central to all decision-making.
It’s simple to say that an organization needs to change what is operationally important to its north star. But who should benefit from these changes? Customers of course. Organizations that are Customer-Centric excel in establishing processes for how to operationally place the customer at the forefront of decision making.

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05/19/2021

Why Most Companies Stink at Customer Feedback

By Phil Britt
The majority of companies are ineffective at working customer feedback into corporate decisions, according to a recent Forrester report on the effectiveness of CX and VoC programs.
Only 24% of respondents to the survey said customer feedback is effectively addressed.
Why is there such a disconnect? And what can brands do to address it?
“VoC and CX programs are broken because they’re not well designed to respond to the customer feedback they collect,” said David Roberts, CEO of Alchemer, which sponsored the Forrester report.

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05/11/2021

New Alchemer Study Finds the Vast Majority of CX and VoC Programs Fail to Respond to Customer Feedback

Survey of Customer Insights and CX Strategy Leaders Reveals That Despite Major CX Investments Only 24% Believe Customer Feedback is Effectively Addressed
Alchemer, formerly SurveyGizmo, today announced the results of a new study conducted by Forrester Consulting to determine the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. The study, Smoke and Mirrors: Why Customer Experience Programs Miss Their Mark, surveyed 305 respondents with decision-making responsibility for their organization’s customer insights and/or CX strategy.

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05/04/2021

Are Customers Culturally Part of Your Business?

By Ryan Tamminga
Most companies would agree that customers are the lifeblood of their organization. The customer archetype has gone through several iterations in its shift in the modern digital business world. Shouldn’t how we interact with customers shift with the changes in their needs and values? In a world where customers have more options than ever before, it’s critical to meet them where they are to ensure the success of the company.
Becoming customer centric requires a transition on two fronts: A cultural shift as well as an operational transition.

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04/10/2021

Why Loyalty and Retention are Not Synonyms

By Jeannie Zaemes, Director of Growth Marketing at Alchemer
There is a reasonable amount of confusion about loyalty and retention, but the two are not the same. Loyalty is personal and emotional for your customer, while retention is how your company measures its ability to retain customers over time. One is external to your business; the other is internal. What’s the big difference?

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03/17/2021

Three strategies to create a customer centric culture and build a loyal customer base

By Ryan Tamminga, VP of Customer Success at Alchemer
Customer-centric organizations that deliver superior customer experiences have one important success factor in common, they have loyal customers. These brands recognize that a world class customer experience strategy creates loyalty within their customer base, which in turn leads to growth and success. The best of the best brands empower their frontline leaders to impact the customer experience at the individual customer level.

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03/15/2021

Five Steps to Becoming a More Customer-Centric Company

By Chris Benham, CMO at Alchemer
Every organization collects customer feedback, and in doing so creates an expectation with the customer that something will be done with that feedback.
However, most customer feedback goes straight into a company’s analytics and reporting software after it’s collected.
If the feedback is used at all, it’s often by an analyst who aggregates the data and pulls it into a graph in a report, which results in marketers’ leafing through reports filled with pages of graphs and percentages. And although such information is useful on a broad scale, the actual voice of the customer will have been lost in translation.

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03/10/2021

Customer-Centric Selling–Understanding and Embracing the Heart of Your Customers

By Mary Beth Addison, SVP of Sales at Alchemer
During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. As we move deeper into 2021, we can all see that “a return to normal” is probably not on the horizon, so we need to define and strategize on our new normal for growth and loyalty.

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03/08/2021

Alchemer Empowers Sales Teams to Deliver Customer-Centric Selling Throughout the Customer Journey

The Customer Engagement for Sales Solution Creates Hyper-Personalized, Superior Customer Relationships that Immediately Impact Sales Results
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has launched Customer Engagement for Sales, an integrated software solution that empowers sales teams to create a customer-centric selling model, integrating the voice of prospects and customers into hyper-personalized messaging for key interactions.

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03/02/2021

Changes in Customer Experience: What Does 2021 Hold?

By Ryan Tamminga, VP of Customer Success at Alchemer
Individual personalized experiences with empowered CSRs will drive loyalty and business success.
Meaningful customer experiences are more important than ever. With fewer interactions happening in person, businesses need to work even harder to keep their customers at the heart of their business. Being laser-focused on customer-centricity will help your business to stand out from, or beat, the competition while building a loyal and engaged customer base.

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03/01/2021

7 APIs for Surveys

Have you been asked to take a survey lately? Your answer is likely, yes. A business or organization may want to survey people to conduct broad market research, drill down specifics about a customer, or spot trends. And in recent years, a Digital Transformation has changed the way surveys are conducted.
A Surveys API is an Application Programming Interface that enables developers to programmatically interact with survey data, or insert survey services into their own applications.

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02/28/2021

Are You Listening for Customer Experience Signals?

By Vanessa Bagnato, Director of Enterprise Solutions for Alchemer
Without capturing customer feedback, a business will find it difficult to adapt to changing customer needs or be a truly customer-centric company. While that may seem pretty straightforward, there’s more to this concept than you might think.

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02/23/2021

Ryan Tamminga of ‘Alchemer’: “Build a personalized experience”

By Tyler Gallagher, CEO and Founder of Regal Assets
Build a personalized experience: Use digital tools to build a personalized experience for your customers throughout their online buying journey.
This is also a key driver for turning them into repeat and long-term loyal customers. As part of my series about the five things a business should do to create a Wow! customer experience

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02/17/2021

Alchemer Hires Head of Sales

Customer experience (CX) and DIY survey firm Alchemer, formerly known as SurveyGizmo, has appointed former SAP exec Mary Beth Addison as SVP of Sales.
The company, which changed its name last autumn, and has recently announced a partnership with UK-based Voxpopme adding video feedback to its offer, offers a customer experience platform and pre-packaged solutions for customer and employee feedback, then integrates this directly into the client’s systems and applications.

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02/08/2021

Alchemer (formerly SurveyGizmo) Adds Former SAP Executive to Senior Management Team

New SVP of Sales Brings Decades of Customer-Centric Expertise to Alchemer
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today the hiring of Mary Beth Addison as Senior Vice President of Sales. Addison previously held executive positions at SuccessFactors, SAP, and Visier and was recently Vice President of Global Sales at Evolv.

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02/04/2021

5 Tips To Achieve Customer-Centric Marketing in 2021

By Chris Benham, CMO, Alchemer,
2021 brings marketers new opportunities. A customer-centric approach is the right strategy for organizations wanting to build loyalty, revenue, and retention effectively. The tips below by Chris Benham, CMO, Alchemer, provide marketers with initiatives that will enable them to transform their organizations.

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02/03/2021

How to Boost Customer Focus: 3 Steps

IT leaders need to make customer feedback accessible and transparent, for starters
By Dave Barr, CTO, Alchemer
The global pandemic has fundamentally changed the way customers engage with businesses. More than ever, they’re engaging digitally – even traditional brick-and-mortar retail businesses are increasingly relying on technology to connect with, sell to, and support their customers.

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01/28/2021

Alchemer Recognized in the First Gartner Magic Quadrant for Voice of the Customer

Selection was based on Alchemer’s completeness of vision and ability to execute
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology, announced today that it has been named in the first Gartner Magic Quadrant for Voice of the Customer.

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01/14/2021

3 Steps Customer-Centric Organizations Take to Create Loyal Customers

By Chris Benham, Alchemer CMO
I’ve been fortunate to visit all the Disney theme parks around the world, and I can personally attest to the consistency of their customer-centric approach. They want their customers to be happy. It’s their claim – “Welcome to the happiest place on earth” – and they work hard to deliver on that promise.

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01/13/2021

How To Embrace The Shifts That Occur As We Return To A New Normal Workplace

By David Roberts, CEO, Alchemer
2020 has been an amazing and challenging year for employers and employees. Some people have lost their jobs and others have struggled to balance their personal and professional responsibilities. Technology has allowed us to continue to work effectively (e.g., through Zoom, Slack, Teams, etc.), but there is most definitely something missing.

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01/09/2021

Ryan Tamminga of ‘Alchemer’: 5 Ways To Create a Wow! Customer Experience

Build a personalized experience: Use digital tools to build a personalized experience for your customers throughout their online buying journey. This is also a key driver for turning them into repeat and long-term loyal customers.

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01/05/2021

Get Your Technology Teams Thinking Like the Customer

By David Roberts
CIOs must bring customer metrics into their technology teams and wire the voice of the customer into the business processes that they design and automate.

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12/17/2020

How to Build a Customer-Centric Culture

By David Roberts , CEO, Alchemer
Today, focusing on the customer is imperative. Business is dynamic, and COVID-19 has pushed us to an increasingly digital experience. Customers can easily move across their buying options.

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12/08/2020

What Is Voice of the Customer and What Does it Mean for Customer Experience?

Ryan Tamminga, VP of customer success at Alchemer, was quoted in this story.
Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet many leaders do not understand the benefits of a VoC program, what it entails, and how it can be used.

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10/15/2020

SurveyGizmo Announces Corporate Name Change to Alchemer to Reflect Focus on Creating Customer-Centric Organizations

Alchemer transforms customer feedback into actionable gold
SurveyGizmo – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has changed its company name to Alchemer. The new name change better reflects the company’s mission in helping businesses transform into customer-centric organizations.

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10/13/2020

SurveyGizmo Rebrands As Alchemer

SurveyGizmo, a provider of customer experience (CX) and voice-of-the-customer (VOC) technology, has changed its company name to Alchemer to better reflect the company’s mission of helping businesses transform into customer-centric organizations.
“SurveyGizmo served us well. It was fun and whimsical. It communicated clearly that we provide survey software and that our software is approachable and easy to use,” said David Roberts, CEO of Alchemer, in a statement. “Today, our customers count on us for mission-critical insights and business operations, and our new name sends that message to the market.”

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10/13/2020

SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform

SurveyGizmo rebranded to Alchemer on Tuesday. The company, which began more than a decade ago collecting data from clients’ customers to understand their needs, now supports about 15,000 clients — many of them Fortune 500 companies.
The name change reflects the company’s mission to help businesses transform into customer-centric organizations, according to CEO David Roberts.

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10/13/2020

SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software rm, is now known as Alchemer.
The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics rm to an enterprise-focused, customer-centric rm with a wider array of services.

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10/13/2020

After a decade in business, Colorado’s SurveyGizmo rebrands

After more than a decade in business and with customers across the Fortune 500 list, Colorado-based SurveyGizmo is rebranding.
CEO David Roberts said the old name served the company well at the start, easily communicating its product in a way that was fun and whimsical. But, as SurveyGizmo grew, its name became a hinderance.

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10/13/2020

SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software firm, is now known as Alchemer. The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics firm to an enterprise-focused, customer-centric firm with a wider array of services.

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10/13/2020

SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software rm, is now known as Alchemer.
The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics rm to an enterprise-focused, customer-centric rm with a wider array of services.

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10/13/2020

SurveyGizmo wins Expert’s Choice on FinancesOnline

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo is a flexible platform that enables more efficient data collection and analysis for businesses. The platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams get the information needed from internal and external sources. In addition to the standard product offering, SurveyGizmo offers preconfigured solutions.

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9/11/2020

This Boulder tech company’s key to Covid-19 survival: Staying ‘mission-critical’ for its customers

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Boulder-based SurveyGizmo was in the middle of exploring a rebrand when the coronavirus pandemic put everything on pause.
“We’re much more than surveys and much more than a gizmo,” CEO David Roberts told Denver Business Journal.

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5/13/2020

SurveyGizmo is an advanced data collection software, with support for survey logic and data export to R and SPSS.

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo is one of the most powerful survey design platforms available. The software has a very advanced suite of survey logic tools, which can be further customized with Javascript code. The question types available in SurveyGizmo are nearly unrivaled, while its data analytics capabilities allow this software to work seamlessly with R and SPSS.

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5/15/2020

Inspirational Women in STEM and Tech: “It is a myth that women in STEM are robots or have little to no personality” with Desiree Robinson of SurveyGizmo

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Authority Magazine interviewed SurveyGizmo Director of Information Security and Compliance, Desiree Robinson about the myths surrounding women in STEM. “I’ve been fortunate to meet so many different types of women in my field — we definitely don’t have a stereotype…”

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2/21/2020

8 HR technology trends CHROs should investigate in 2020

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
No list of current CHRO trends would be valid without mentioning workforce experience tools. Tools such as Qualtrics or SurveyGizmo represent the types of technologies that can help you gather feedback…

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2/14/2020

Customer Feedback Will Be More Actionable and Better Managed in 2020

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Chris Benham, SurveyGizmo CMO was asked what he sees as changes for 2020 to the management of customer experience data in order to drive individualized action and data governance.

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2/7/2020

SurveyGizmo Launches Activated NPS

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo launched Activated NPS to help companies collect and respond to Net Promoter Score (NPS) feedback immediately and directly.

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1/30/2020

SurveyGizmo Launches a Net Promoter Score Tool

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo launched Activated NPS, which integrates directly with companies’ CRMs to create a closed-loop product solution.

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1/29/2020

SurveyGizmo Debuts NPS Feedback Solution

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The new Activated NPS Solution provides a suite of pre-configured survey questions, integrations, and reports through which customers can set up, manage and monitor their company’s response to customer feedback.

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1/29/2020

CEO Series: Interview with David Roberts, CEO of SurveyGizmo

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
An interview with David Roberts, the CEO of SurveyGizmo on the challenges of scaling a SaaS platform, the evolving role of CX in organizational strategy and success, and the future of data privacy.

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1/28/2020

Democratized Software: Empowering the Business

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
We are witnessing the next wave of software; one that democratizes its use and allows all parts of a business to participate in making it work.

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1/24/2020

Democratized Software: Empowering the Business

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
We sat down with Desiree Robinson, Governance, Risk, and Compliance Manager at SurveyGizmo, to discuss the importance of data governance, what organizations can do to ensure employee information is protected and how to motivate everyone to take an active role in data security.

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1/24/2020

The Rise Of Democratized Software

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The rise of democratized software is dramatically affecting both the performance and security of enterprises of all sizes. It’s no coincidence this rise coincides with the advances of the millennial generation in these same organizations.

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12/4/2019

PlaceSpeak And SurveyGizmo To Launch Partnership

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo and PlaceSpeak announce their partnership which will support organizations in making informed decisions, and empower citizens to make a meaningful impact on their communities.

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9/15/17

How To Incorporate Charisma Into Your Business Communication Strategy

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The Huffington Post calls out SurveyGizmo as their suggested tool to collect employee feedback and help make your employees feel heard.

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8/27/2017

The 50 Best Cloud Services For SMB

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
PC Magazine mentions SurveyGizmo as their Editor’s Choice for best online survey tool.

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8/10/2017

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